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University Communications
ÌÇÐÄÉÙÅ® Brand Hub

The ÌÇÐÄÉÙÅ® Brand Hub is the official resource for everyone who creates, communicates or publishes on behalf of the university. Use it to find the right logo, apply our colors and typography correctly, and ensure that all material accurately reflects our brand.
Our Logo System Color Palette

One Brand, Every Story

All ÌÇÐÄÉÙÅ® materials — print, digital and environmental — should be visually and thematically cohesive. Consistent use of the brand builds recognition, trust and pride across every touchpoint.

This ensures that we are "achieving our vision through our distinctive institutional identity and reputation," in accordance with Goal 6 of ÌÇÐÄÉÙÅ®'s strategic plan.

Brand Standards Are University Policy
Responsibility for the campus identity system is assigned to University Communications, part of the Office of the President. Brand identity violations may result in replacement costs being deducted from the unit's budgetary allocation. Questions? Contact publicity@csusm.edu.

Explore the Brand Hub

Logo System
Official university logos, logo lockups, naming conventions, incorrect usage, and event and campaign design rules.
Mascot and Spirit Marks
Crash the Cougar, the Cougar head and banner, ÌÇÐÄÉÙÅ® initials and banner, Cougar head, and Cougar paw — approved uses and guidelines.
Color Palette
Official primary and neutral color palette — HEX, RGB, CMYK and Pantone values for every approved color.
Typography
Montserrat and Baskervville — official typefaces, weights and download links.
Brand Toolkit
Logos, PowerPoint templates, Zoom backgrounds and letterhead — ready to download.
Voice and Tone
Our tone, what to say and how to check your work before you publish.

Questions About the Brand?

University Communications is here to help — whether you need a logo file, brand approval or direction on these guidelines.



Contact us